2013年8月18日星期日

"Baked wheat cake village" to "taobao village" lishui jinyun electricity transformation of legend


There is a legendary village, walk on the country roads of of primitive simplicity, see the pieces of the electronic commerce promotion brand; The village head, writing on the wall is not a slogan of "fewer children a variety of tree", but the operation flow chart of e-commerce; The young people here to meet greeting is not "eat?" , but "taobao today how's business?" .
Which is located in the north village, jinyun county, lishui city, zhejiang province pot ZhenZhen a wonton from traditional roast baked wheat cake, do "baked wheat cake village" transformation into a "village" taobao e-commerce village.

In recent years, Internet penetration into all aspects of people's life, and e-commerce is favored by more and more people. Is located in lishui, zhejiang village in the southwest of the city, taobao agent taking advantage of the own abundant ecological resources, focus on the development of electronic commerce, and at that time, online stores, electricity enterprises have sprung up.

Jinyun county north mountain village is a model of lishui rural electronic commerce. Recently, the reporter walked into the north village, the villagers here almost every family do taobao, walk in the village, hear the sound of the most is "ding dong", often taobao shopping knows that this is taobao stores have customers "knock on the door."

Four drill runs a taobao shop of lu zhou is a retired soldier, before becoming "taobao merchants", he is a heavy machine tool plant of the salesman.
 
Lu zhou Yang's house is his taobao shop "rear base". House, four crude wooden table with four computers, side by side against the wall on one side of the qi qi stacked tents, backpacks and other outdoor supplies, in just 10 square meters of the house, every month can earn generates 30, 400000.

Lu zhou told reporters that his taobao shop delivery, distribution and a series of processes are done in this room, the staff is the couple and two employees.

Since 09 on taobao road, lu zhou taobao shop is taking shape, he said: "shops in the initial stage when business is poor, but now, taobao's competitive pressure on the increase year by year, but its marketing has doubled each year, the amount of growth."

"Our supply of goods Toys & Games from some outdoor sports equipment store, this way of distribution of pressure is small, safety coefficient is big." Lu zhou said.

To lay down their hoes, knock on the keyboard, little mouse, and do my own boss.
Now the north village, there are a lot of villagers like lu zhou through the development of electronic commerce on the road to riches. And never leave home will know the advantage of network also let north village some originally not employment villagers find a way out.

Lv Lin has over 30 due to illness since childhood to the whole body muscle atrophy, which makes him not like anyone else to walk freely, let alone make entrepreneurship. To that end, he was desperate, but in May 2010, with the help of the elder brother and sister-in-law, he began his path to "version".

"Before I was playing CARDS, or on the Internet to earn earn game currency, time to go." Start talking about the cause of taobao, Lv Lin have regrets that he now concentrate on their own taobao shop, thinking of how well the store daily operation, art design, promotion and other issues. "Taobao" occupied Lv Lin is half of life, and even his mother was pleased.

"Son, now this is my dream all dare not think of before." Was busy for the product packaging Lv Lin mother, looked at the sitting in front of a computer's son, full of smile on his face.
 
Lishui rural electronic commerce construction work leading group office director, vice secretary of pku wellspring wang tells a reporter, once upon a time, the north mountain village of young and middle-aged people are mostly under the zhejiang province rely on baked baked wheat cake, wonton. Today, north village villagers are added to the electricity, completely changed the fate of the village.

"In October 2011, my first visit to the north village, the village is sand, yellow road, the environment is considered." King wellspring recalled, now, a great change of the beishan village CunMao not only, the development of its economy would be growing by leaps and bounds. "Jinyun county north village 2012 taobao sales of 70 million or so, Courier fees alone accounted for more than 200."

According to wang wellspring, currently 80% of beishan are taobao distributors, their products mostly from certain outdoor equipment stores, the villagers do not have to pay the deposit can be get directly from the store goods, zero cost distribution model directly promoted the beishan the development and popularization of e-commerce.

"North mountain village gradually formed under the leading of the outdoor products co., LTD., to individuals, families and small teams to open retail shop for protection, to give priority to dozen of products, outdoor products, which is based on the product of the beishan mode." The king says, well just six years, north village from e-commerce, the rapid growth, the north village taobao shop nearly 100 home, crown shop level up to 27, from personnel of course of more than 100 people.

In recent years, some electricity is not merely content with the distribution, they began to establish brand awareness. So they green, outdoor, the wind road, wild, timberwolves, plus hundreds of special held nearly 10 independent brands.

The sources of properly, thoughtful way of distribution, skilled electrical business process... .. Jinyun county north mountain village of taobao model has fall "graceful", a "baked wheat cake village" stride towards electricity mode also really surprised many people.

The reporter understands, north village and a pair of invisible force behind the growth of the lishui pku, jinyun vigorously support group.

According to understand, to promote the electronic commerce development of jinyun county, lishui, pku, jinyun in jinyun pot town group open electricity service window convenient service center, set up electronic retailing association and voluntary service, for the local net gen youth provides the latest information consulting service and convenient technical services.

Ten towns at the same time, lishui pku in the city to carry out the pilot work, construction of rural electronic commerce through the pilot test first, gradually formed a "government, village - enterprise linkage, homo habilis drive, the interaction force of the development of new pattern, including the 10 pilot villages and towns of only 2012 years of total sales reached 478 million yuan, accounting for 45.7% of the total sales of 1.046 billion yuan in lishui network, give full play to the role of the guides the demonstration.

Once in lishui, is another name for the poor countryside, is now a Jewelry symbol of wealth. The land of the Chinese medicinal materials, full of food regulations, elegant celadon sword of lishui unique "baby" by rural e-commerce marketing to the whole of China.

Lishui pku secretary Chen Hao tells a reporter, now, the electronic commerce as a new way of undertaking employment and accepted by many young people, because it is low level, wide platform, can be big room to play.

Chen Hao said, lishui e-commerce begun to take shape, rural e-commerce development space is large, the communist youth league service launch youth league members into emerging industry development momentum is very good also, next, lishui pku will jump-start lishui electricity out of lishui, out of zhejiang, to the whole of China.

It is reported, by 2015, lishui cultivating 3-5 home in the country has a strong influence of e-commerce enterprises, develop rural e-commerce business staff 10000 people, the training of e-commerce applications and technical personnel 20000 people, realize the electronic commerce with annual sales of 3 billion yuan. At the same time, the basic realization of wide application, security system relatively sound, complete supporting services and industry agglomeration in rural electronic commerce pattern.

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